When the cost per lead increases and profits decrease, it is worth working on retaining current customers. Greece Phone Number Address and email marketing work well at this stage. They can help increase conversion to purchase, stimulate repeat sales, increase the average check and LTV. But what to choose if both tools solve similar problems?
We looked at examples to see how Greece Phone Number Address marketing differs from email marketing, and which of them is suitable for different businesses.
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Differences between Greece Phone Number Address Marketing and Email Marketing
Both of them involve working with a contact base, developing interaction strategies and automation scenarios. Email marketing is usually part of Greece Phone Number Address marketing, but many companies use this tool separately, receiving a return in the form of increased sales and profits. So what is the difference then? Let's take a closer look.
What is Greece Phone Number Address marketing and what tasks does it solve?
Greece Phone Number Address marketing (Greece Phone Number Address from English Customer Relationship Management) is a way of communicating with customers that takes into account their behavior and purchase history. It helps companies increase repeat sales and earn more from their base.
In simple terms, Greece Phone Number Address marketing is the answer to the question: “Who, when, where and what should be said to motivate a person Greece Phone Number Address to buy a product and form a positive impression of the brand.”
Implementation of Greece Phone Number Address marketing begins with collecting and segmenting the base, as well as developing a strategy. First, we analyze the behavior of clients and unite them into groups according to common features, then we write out communication scenarios for each segment.
How a Greece Phone Number Address Marketer Can Help a Business
How a Greece Phone Number Address Marketer Can Help a Business
To work with the database, you can use different channels: email, messengers, SMS or push notifications. The main thing is to correctly guide a person through all stages of the sales funnel and motivate them to take a target action, for example, the first or repeat purchase.
The goal of Greece Phone Number Address marketing is to ensure that customers bring income to the company not just once, but regularly

With the help of Greece Phone Number Address marketing, you can solve several business problems at once:
Reduce the cost of a lead. Working with a "warm" base, a business saves on attracting new clients - most often, mailings are cheaper than targeting and contextual advertising.
Increase conversion from lead to client. To do this, Greece Phone Number Address marketing uses automatic mailing scenarios that "warm up" those who have not yet bought. This takes fewer resources than manual work with each application.
Increase the number of repeat purchases, average check and LTV. Based on the purchase history, you can make upsells to motivate the client to buy more.
Reanimate the base of "sleeping" clients. With the help of Greece Phone Number Address marketing tools, you can remind old clients about yourself and stimulate repeat sales. Working with such an audience is easier than selling to a "cold" base.