A technique for increasing the check in sales, by offering related products or services. For example, when buying a smartphone, you can offer to immediately buy a case or order the gluing of protective glass.
L Lead
A potential customer who has shown initial interest in your product. As they move through the sales funnel (see Sales Funnel ), they may or may not eventually become your buyer.
For example, a lead is someone who:
went from the advertisement to the website and filled out an online application;
downloaded useful content, leaving your contacts in return;
registered for the webinar;
called to consult on the product;
agreed to a meeting during a cold call from your manager.
Lead magnet
Unique content or service that you offer to the user special database in exchange for their contacts. Ideally, a lead magnet is something that the user would otherwise pay money for. But thanks to you, they get it for free. For example, a checklist for working with clients, a book, a consultation, an audit.
Link building
From third-party resources. From the point of view of search engines, the more relevant sites link to a site, the higher its reputation. If you place links on irrelevant and spammed resources, this can lead to sanctions from search engines. Also, to increase the link mass, link purchasing is practiced, but not all experts agree that this can be attributed to link building.