What you can’t measure is useless for your business. Like any other aspect of your business, you need to track your influencer marketing KPIs. Once your campaign is complete, review the results to decide whether the campaign was successful or needs optimization.
For example, if connecting with a particular influencer is producing the quantity and quality of leads you were hoping for, run more campaigns like this. However, if you are not achieving your goals with a particular influencer, you can either stop connecting or change your strategy to see if you can get better results.
Here are some key performance metrics you need to track your ecommerce influencer marketing:
Number of site visits
Number of newsletter subscriptions
Number of sales made through affiliate links
Number of followers on your brand account
Interact with the campaign hashtag
TL;DR?
If the section above was too long to read, just ask phone number database yourself these questions as you search for an influencer:
Can I see that this specific influencer is using and loving my product?
Does the influencer's audience match my target audience?
Does this influencer's existing content align with my brand values and business goals?
Do I want this influencer to represent my brand?
Does this influencer have fake or purchased followers?
Is this influential person within my budget?
What platform do I want to use and which influencer is active there?