Make sure your customers opt-in to receive SMS messages. Also, offer valuable content that encourages them to engage before sending you SMS marketing.
Personalize messages, like birthday discounts or abandoned cart reminders, to improve the customer experience and drive conversions. Use specialized software like SendPulse to automate bulk SMS or email sending.
For best results, keep your message short and include a simple call to action. See how Doomlings did this in their SMS marketing example below:
disruptive
Image via Disruptive
The company wanted to notify its SMS subscribers of a sale. The goal was to create a sense of urgency to encourage last-minute purchases, as the offer was special database about to end.
What is the result? The last day of sales alone generated an impressive turnover of $1,500!
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How to Attract Traffic That Converts
Marketing Content
Content marketing is essential to attract visitors to your website and create awareness for your brand. This includes long-form text, videos, social content, and other creative content.
As customers go through the purchasing process, you can create a good flow of content that addresses their pain points, keeping them coming back for more.
To implement a successful content marketing strategy, keep the following in mind:
Understand your audience: Identify your target audience’s preferences and interests to create content that resonates with them.
Develop a content calendar: Plan and schedule content to ensure consistency and maximize reach.
Choose the right channels: Distribute content across multiple platforms to reach your audience where they spend their time.