What is GDPR and why is it important?
What is GDPR?
GDPR stands for General Data Protection Regulation. It is a set of rules enacted by the European Union (EU) in 2018 to protect the privacy and personal data of consumers within the EU.
It gives consumers more control telegram number list over how companies collect, store, and use their personal data. It also sets strict rules for organizations that collect and process consumer data.
Don’t be scared, though. It’s easy to ensure your business is GDPR compliant (and well will help you along the way).
In 2023, data breaches exposed 8 million data records globally, as you can see in the image below.
Data breaches around the world
Image via Statista
With the increasing frequency of data breaches, identity theft, and misuse of personal information, consumers are becoming more cautious about sharing sensitive personal information online.
That’s why GDPR requires organizations to implement robust security measures to protect consumers from data breaches. With GDPR, consumers gain more confidence that organizations are handling their personal information responsibly and securely.
It also gives consumers the right to know what data organizations are collecting, the purpose of the data collection, and how they intend to use it. In this way, the GDPR increases transparency and builds trust between consumers and organizations.
Additionally, GDPR allows consumers to access, correct, delete, transfer, or withdraw consent to their data. It gives them more autonomy over their personal information.