How to design a logo beautifully
Logos with intersecting elements
It is important not only to choose the type of emblem, but also to choose its design wisely. There are no specific requirements for logos, because each individual company will have its own option. But there are general tips for choosing a design that apply to any logo. We will tell you about them below.
Color
Logo colors
Colouring is very important for an emblem. It can convey the brand's scope of activity and its strengths.
How to choose a logo color
Try to reflect the company's specialization. For example, bright colors would be suitable for a company selling children's clothing . And for a jewelry store, it is better to use neutral tones (silver, gold, blue, etc.). Dark shades will fit perfectly into the corporate style of companies that specialize in selling branded clothing and shoes.Chanel logo 1940
Consider the psychology of color perception . For example, black represents stability and luxury. That is why it is often used in the color scheme of logos of law firms and car brands. Red means energy and risk, which is why it is undesirable to use this color in the emblems of banks and law firms. Otherwise, clients may develop a distrustful attitude towards the services provided. Light colors are most common in logos, as they are more universal.Sber logo
accents in the emblem : this will make it motley and repulsive. It is advisable to stick to 1-2 main colors. It is also acceptable to additionally use similar shades in the color scheme. For example, if the main emphasis is on blue, then ukraine whatsapp data small elements can be painted light blue, purple, etc.Instagram Logo
Elements
The logo components should also be appropriate and relevant to the company. Therefore, their selection should be approached responsibly.