Repeat customers are one of the most important success factors in the apparel industry. Not only do they account for a full third of all online shopping revenue , but they also spend on average three times more than first-time customers.
Repeat purchases don't happen by accident. How can clothing brands nurture these relationships, especially as customers move back and forth between in-store and online shopping? With the right tools, you can achieve a lot.
In this blog post, we talk about the challenges every apparel company faces when it comes to building customer loyalty and brand loyalty, and how the right POS system can help address those challenges.
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Cream background with three green shopping bags and a statistic below the shopping bags that reads "On average, repeat customers spend three times more than first-time customers."
Using data to create a customized shopping experience for shoppers
Let's say a customer purchases something in one of your stores and then two weeks later decides to place an online order with you. And then, just a few days later, russia email data they place an order through your Instagram ad. Linking these three transactions is crucial because these purchases provide insight into how you can build a comprehensive profile of a repeat customer, including how much they spend, what they're interested in, and when they buy something.
But not every POS system can make these connections in a simple and streamlined way. And these shortcomings can confuse your customers, leaving you without a complete picture of who your customers are.
With the right POS system, you can deepen and scale your relationship with your customers without losing the personal touch. Shopify POS can sync customer profiles between online and in-store, reward loyalty with discount codes, and empower sales reps with personalized product recommendations for customers. All of these can help improve the personal customer experience and encourage further purchases.