Keywords: Are these queries highly sought after by advertisers?
When you search for a highly competitive term with a high volume of traffic, you will not be surprised to find that the top positions in Google are occupied by non-organic results.
Indeed, Google, like most search engines, allows marketers to position themselves on certain keywords and occupy the best places in the SERP with advertisements.
For example, for the query “find a car”, you can see in the image below that there are three ads. Therefore, the organic results will be pushed down, and therefore much less visible.
3 advertisements
Since Google and other search engines have a business model based partly on advertising, it is easy to imagine that they will not stop providing such services.
So, rather than focusing your SEO efforts on a short and specific keyword, which could be overtaken by an aggressive advertising campaign, it will probably croatia number data be more relevant to offer long and precise thematic content. The objective will be to cover the subject in depth, with the aim of gaining visibility with long tail keywords , which are much more difficult for advertisers to target. More on this in the rest of this article...
Internet users are increasingly using sophisticated queries to get the precise information they want. For example, note that 50% of current searches are longer than four words, which shows that users are no longer limiting themselves to just a few words during their searches.
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They type long, specific, and targeted queries to find exact answers. Additionally, while more than 5.8 billion searches are performed on Google each day, the firm estimates that 15% have never been searched before. Additionally, the number of searches on Google is increasing by about 10% each year .