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By Enric Llonch , published on February 4, 2025
YouTube Shorts is one of the most powerful and popular tools for content creators around the world, and in 2025 it promises to evolve even further. With the explosive growth of short videos, Shorts has become an essential platform for both emerging creators and established brands looking to reach new audiences through video marketing .
This article will take you through the latest developments in YouTube Shorts, including new features and trends that will make a difference this year. We will also give you a complete guide so you can create viral videos that capture the attention of millions. If you want to stand out in this dynamic space, it is key that you understand the right strategies and tools.
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Starting October 15, 2024, YouTube has expanded the maximum length for Shorts to three minutes , giving creators more flexibility to develop their content. This update applies to videos with a square or vertical aspect ratio and does not affect videos uploaded before that date.
On the other hand, YouTube Shorts has simplified the content creation process through “Templates” . As a complement to YouTube Create , this new feature allows creators to use audio and video templates from content that is already trending, so that new content can be inspired and based on the style of other viral content.
Video Templates – This feature allows you to use the layout or effects of other videos you have already published.
Audio Templates – Similarly, you can take and hungary email data use sound from other content to include in your videos.
Source: blog.youtube
But that’s not all! YouTube Shorts is introducing a number of AI-powered innovations designed to enrich the content creation and consumption experience . Here are the key new features:
Dream Screen: This tool allows creators to generate custom animated backgrounds using AI for their short videos. By entering a text description, the feature produces backgrounds that adapt to the video content.