It is difficult to imagine the history of Digital Marketing without the help of the useful tool known as the Corporate Blog . Through this platform, it is possible to publish all kinds of content to spark interest, generate followers, nurture prospects and carry out proper Branding work. Therefore, it is correct to say that Blogging is the heart of your strategy, as we detail in this article.
The history of blogs: let's briefly recall it
As soon as the Internet became present in users' homes in the mid-1990s, various forms of communication appeared, such as chat sites, which allowed instant dialogue between users despite the distances.
In this scenario, writer and software developer Dave Winer created what we now know as the first blog in history, titled Scripting News . This medium already had many of the features that the public currently loves about these pages, such as organization by categories, variety of topics and the option to quickly search for specific terms on the page.
Later, the term weblog would appear , coined by Jorn Barger on his site Robot Wisdow, in December 1997. Although this page is no longer available, the author is still active through Twitter . From here it would be shortened to “blog”, forever transforming the history of Content Marketing.
The heart of digital marketing
But why is blogging so important in a digital marketing plan?
This technique is and will continue to be important for positioning your brand in the digital space, thanks to the multiple advantages it offers:
- Establish a valuable communication channel with followers, prospects, and clients: publishing regular information on your Content Marketing Blog plan will create important connections with your audience. When your audience searches for useful and valuable information to solve their needs, they will know that they only need to enter your platform to find it. Because this content is dynamic and allows for healthy feedback, the communication process will be important for both parties.
-It allows you to give a face to your brand: we already said that a blog is essential for undertaking branding strategies. Well, during this process, the public will identify with your company's own values and learn more about its mission and objectives. But how can you achieve this?
One way to accomplish this goal is through storytelling . This technique should be part of any brand's plan. Beyond the commercial process that involves demand and supply, it will also be important for your audience to know interesting aspects of your company. Why did it start and when? What do customers mean to it? What are its medium and long-term goals? The answers to these questions will produce valuable content that will give your brand a distinctive face.
-Build trust: Thanks to the above, you will cambodia mobile phone number list form a community of regular clients and visitors interested in your publications, who will increasingly trust your opinions and advice, thanks to the appropriate communication established with each of them.
-It's great for SEO positioning: Your blog's perfectly structured, search engine-optimized content is the key to the web positioning that your brand seeks. This way, your information will appear in the organic results of Google, Bing, and Yahoo, every time a user searches for any topic related to your niche.
-It contributes to the promotion of your offer, but respecting the customer's space: also, thanks to the combination of Blogging and Storytelling, among other techniques, you can promote your wide range of products and services, but in a much more organic way.
To better understand this point, it is enough to look at notable examples from the world of blogging, such as Wistia. This video hosting company creates instructive and entertaining content on its blog for its audience, ranging from the importance of a multimedia strategy on social media, to how to create funny music clips for promotional purposes.
For them, after providing their users with this relevant and up-to-date information, it will be easier to present their offer, increasing the chances of a positive response. In short: a blog will also be important to achieve more conversions.