The days when sales were channeled through a sales team are over. There are multiple points of contact with the customer. It is necessary to identify which channels our prospects use and focus on them in an orderly manner .
There is so much information and of such quality that it is difficult for a buyer to evaluate different alternatives . The role of salespeople in this regard is key: they must accompany the customer in their purchasing process, providing them with all the necessary information and carrying out consultative work that allows the buyer to understand the critical points to be evaluated.
The role of the sales united states of america phone number library department is key to supporting B2B customers in their new purchasing process.
When a B2B buyer has a need, he or she no longer picks up the phone and calls a company . This only happens after a self-learning process that can last for months. He or she first learns how to meet his or her needs, analyze alternatives, or evaluate suppliers . When he or she picks up the phone, he or she already knows a lot about us. Given the evidence that more and more buyers are getting information through digital channels and anonymously, marketing must be the tool that allows us to position ourselves as a leading brand and helps the sales team throughout the entire purchasing process when the buyer wants to reveal his or her identity.