When our goal is to speak to “everyone,” in the end, we end up speaking to no one, do you agree? This also applies to paid media campaigns , since when the audience is not optimized, there is a considerable loss of budget .
Here, campaign targeting can croatia phone number resource help you reach people who are most likely to convert , be satisfied with your brand, or be excited about your product.
To segment your market, you can divide your audience into groups with similar characteristics. This will allow you to achieve targeted marketing and create personalized content.
Want to know more about this issue, why it’s important and what the main types of segmentation are? Keep reading!
What is segmentation?
Segmentation in paid media campaigns is a method that consists of dividing a target audience into smaller, more defined parts, which allows for in-depth research on consumers.
When segmenting, it is possible to obtain insights such as: perceptions of the consumer experience, approaches to innovation in product development, suggestions for increasing customer loyalty, among other issues.
How important is segmentation in assertive campaigns?
Based on the insights gathered from campaign segmentation efforts, the marketing team has the chance to create personalized messages that bring people closer and create a bond with the target audience.
Furthermore, they enable the team to make more accurate , data-driven decisions , reducing media spending, directing resources to the best channels and improving the cost-benefit ratio.
What are the main types of segmentation?
Now that we understand what segmentation is and its importance, it’s time to see what its main categories are. Stay tuned!
Demographic
Demographic data is one of the types of segmentation. In this case, the audience is divided based on more superficial characteristics , such as age and gender. This method provides basic information about customers.
Some examples of this type of segmentation are: age, income, family size and education level.
In most cases, the collection of demographic data is less invasive and can be done through census agencies, such as IBGE.