- Optimize your website and landing pages for a high conversion rate
Your website and landing pages are critical to converting cold traffic and people who come to you from a variety of sources into leads. But if you don't optimize your online presence for high conversion rates, those people will soon leave your website and you'll waste valuable marketing, advertising and traffic generation resources.
So first, make sure your website and key landing pages have the following features to maximize conversion rates:
short charging time
responsive web design
clear design
main promise in the page heading
clear connection between features and benefits
Evidence of your credibility (logos, memberships, awards)
Social proof (testimonials, active users, positive reviews)
Lead magnets to attract new email subscribers (e.g. free training, case studies, webinars, e-books, white papers, or other valuable resources that address common customer problems)
Form for collecting contact details such as telephone number and email address
CTA (call-to-action) buttons
- Increase brand awareness through content marketing
Content marketing is about creating high-quality, credible and actionable content that provides free value to your target audience and helps your company build a name for itself.
This is one of the most efficient and cost-effective ways for SMBs to generate high-quality marketing qualified leads (MQLs) and sales qualified leads (SQLs). According to a study, 67 percent of marketers were able to successfully generate leads in the last twelve months using various content marketing strategies.
Here are some ways you can use content marketing to generate leads:
Run a blog where you teach interested people the basics of your industry and provide detailed posts that answer the most important questions your target audience has.
Start a podcast where you talk to industry leaders, experts, successful customers, marketing partners and other knowledgeable people about interesting topics.
Start your own YouTube channel and publish videos answering the most frequently asked questions of your target audience.
However, for content marketing to work, you need to combine it with search engine optimization (SEO).
- Generate qualified traffic using SEO
The goal of search engine optimization (SEO) is to understand what specific audiences are searching for on Google and then create content that addresses those searches and presents your brand as the ideal solution.
SEO and content marketing go hand in hand. The content you create for your blog, podcast and/or YouTube channel needs to be in demand (i.e. people need to search for it) and optimized with the right keywords so it can be found.
If your content is helpful and answers your target audience's questions, addresses their problems, and matches their search intent, you can use SEO to generate high-quality leads.
Studies have shown that when a business is recommended by france telegram mobile phone number list someone they trust, they are four times more likely to make a purchase , so the easiest way to find new leads is to ask past and existing customers to recommend you.
However, customers are not always willing to make recommendations, which is why a CRM system like Act! can be very useful. With a CRM, you can keep an eye on customer satisfaction, build new relationships, improve your lead nurturing and identify those people who would be most likely to recommend your company based on their experiences.
By running targeted email campaigns asking for referrals, you can convince customers to tell others about your products and services and generate new B2B leads.
- Motivate customers to write positive reviews
Did you know that 93 percent of customers say that online reviews influence their purchasing decisions? Positive reviews of your products or services on relevant review portals can therefore play an important role in lead generation.