What is a product video?
oh product video Its main purpose is to show more detail in the products.
In video format, it is possible to show the features, options for use and also how the product actually works. This way, the user can quickly gain inspiration by seeing and getting to know the product better. As a result, you can shorten the path to sales conversion.
In this way, videos also become rich materials that philippines email list guarantee a complete experience to attract new customers. What's more, it is possible to raise awareness among those who are already fans of the brand.
Plus, product videos are very versatile as they can be made in different shapes, types, and formats. In other words, you'll have more flexibility in your demo.
Why make product videos?
According to Hubspot , 87% of companies use video with 83% marketing approval to increase ROI.
The data therefore demonstrate the importance of video production, but other characteristics point to its major trend:
Ease of consumption is an advantage of product video . Therefore, when we combine visual, textual and auditory information into a single content, consumers are able to assimilate more information.
Another important point is the potential to go viral on the Internet. The right format, topic and editing can attract the potential customer and increase the company's awareness in the media.
4 tips that will help you sell more
Focus on the person
Whether in marketing actions or in the production of product videos, it is essential that the target audience is very well designed. Thus, the persona must be well defined and well positioned in relation to the sales funnel.
To select the person, think about the following questions:
What type of content do you like the most?
What are the pains you want to solve?
What topics are relevant to her?
There are also free tools to help with this selection, such as Ubersuggest, SEMRush and Moz.
Quality in video content
The main point is content. Therefore, invest in technical resources, but mainly in creative scripts to produce attractive and eye-catching content.
Think about how to combine visual presentation with engaging storytelling that activates users’ emotional triggers. Narrative, music, and framing set the tone for an eye-catching production.
Don't forget to be clear about the information, presenting the product in such a way that the viewer has their questions answered clearly and simply. This will be an important factor in differentiating yourself from your competitors.
It is also essential to be honest about the product's capabilities. This will help ensure customer satisfaction by not creating false expectations.
Product video timing
Product videos are generally not very long. On average, a product video lasts 3-5 minutes.
In this case, with limited time, it is worth making the effort to make the most of every possible minute. Think about making a good start to attract and maintain the user's attention.
As the public is exposed to different types of stimuli in the digital environment, look for good equipment to record videos and quality software to make a good edit. This way, even quickly, the video will still be attractive. Also, don't forget to capture the sound with quality.
Here’s another tip: avoid all the “fancy” in the sales pitch. Focus solely on what the customer/prospect wants and needs.
Promote your product video on social media.
Towards social networks They have great potential for engagement and direct contact with the public. In addition, we know that videos have a better reach in publications. Bet on different formats, each with the particularities of each medium.
Post the same video in different styles on each platform and invite followers to interact with the material.
Ask your fans to share, tag friends who might like that product or service. At the same time, encourage them to also write in the comments their opinions on the content. Also, e.g. Promote even greater interaction by investing in resources to like and respond to user comments. This will make them feel loved and supported by the brand.
Also, reach out to your most loyal customers and invite them to talk about their experience with your company and products.
Conclusion
In short, the product video is a great way to go beyond that boring text description or sales presentation sent to your customers.
Above all, its versatility is an excellent point to explore, as each format can be better adapted to the company's target audience, as well as to each stage of the sales funnel. Therefore, this helps not only with conversions, but also with awareness and brand strengthening.