Did you know that a whopping 346,000 new businesses were founded in the United States in the third quarter of 2022? Compared to 227,000 new businesses founded in the second quarter of 2020, that's a huge increase.
For your small or medium-sized business (SME), this probably means that the competition is fierce. How can you stand out from your competitors?
With a better customer experience.
Customers who have a positive experience when buying will remain loyal and will buy from you again and again, allowing you to build a strong customer base. And cambodia telegram mobile phone number list you may even gain new customers through their recommendations .
But how can your SME improve the customer journey and convert more leads into repeat customers? The key is a holistic strategy that covers customer experience, marketing and sales. Here are some tips to help you get started.
Targeting the right leads
New leads are key to a strong sales pipeline, and you probably spend a lot of time generating and following up with leads.
But if you run a small or medium-sized business, you may not have the resources to respond to every single lead in your pipeline. The numbers prove it: 70 percent of SMB owners handle all sales and marketing activities themselves. That means they don't employ a dedicated team and don't have meaningful customer experience metrics at hand.
It is much better to use a CRM platform for lead scoring and lead qualification. CRM stands for customer relationship management. Modern CRM solutions analyze how likely a lead is to convert and give it a score. This in turn can help you (and your sales team) to focus on follow-up and lead nurturing. At the same time, the CRM software ensures that you don't miss any leads.