Start by using keywords in the URL, which is the address that appears in your Internet browser’s address bar for every page on your site. Also incorporate them into your titles and metadata (the short descriptions that tell search engines what your content is about).
- Highlight the uniqueness of your offer
Remember, you are competing with other businesses for the attention of potential customers online. To stand out in online search results for your industry, search for terms that match your market differentiators, such as your unique offerings or geographic location.
Competition is also fierce when you buy rwanda email list keywords as part of a pay-per-click campaign, where an ad for your business appears above or next to free search results. The search engine company charges you per click, which is each time someone clicks on your ad. Again, you’ll want to focus on keywords that are related to your niche if you don’t have a large budget.
- Don't overload your site with keywords
As Google states in its Guidelines for Site Administrators: “Design your pages with Internet users in mind, not search engines.”
If you sprinkle keywords throughout your content, you risk distorting the meaning and irritating readers. So, don’t overdo it.
Your priority should be to make your content clear and easy to read.