Hopefully by this point you've had a conversation with your client or boss about which conversions matter: make sure you include them.
Do not group different types of conversions together
Don’t be tempted to group different conversions together to show “all conversions”; this doesn’t make sense and often frustrates those reading a report. If you take bookings on your site but also receive inquiry forms, your report should have two separate sections.
The most efficient way to import conversions into your report is to do so from Google Analytics, importing either goal conversions or e-commerce transactions (or both, if necessary).
You can find more details on how to do this here .
Other things you can include in an SEO report
In addition to reporting key metrics, we always recommend including a few summary slides in your SEO reports.
At a minimum, they should include:
Activities completed this month
What did you do this month? This is an opportunity to clearly demonstrate where the resources you were given were used.
Next month's plan
Here you can outline what you're antarctica business directory going to work on in the next month. Again, this sets the stage for the activities you're going to undertake over the next 30 days and clearly sets expectations; this is a really important point for effective communication, yet one that's often overlooked.
Professional summary
A report itself is just numbers and charts. You need to make sure to add context by inserting your professional summary.
Things didn't go so well? Similarly, explain the problems.
Including a page like this can help effectively communicate progress at a broader level, and help set the stage for monthly catch-up calls.
Don't include metrics for the sake of it, and always have a conversation with your customers or business stakeholders about how you can make their jobs easier with the reports you send.