You will have a hard time ranking for these keywords because search engines will have difficulty determining which page to display in the SERPs.
To find out if your site has keyword cannibalization issues, use the Position Tracking tool .
Create a project for your domain and set up your tracking.
Select the search engine, device and country you want to check:
Setting up targeting in Semrush Position Tracking
Then enter the keywords you want to track. Click “Add Keywords to Campaign” and then “Start Tracking.”
Setting up keywords in Position Tracking
The " Cannibalization " tab shows which keywords and pages are affected.
Cannibalization in Position Tracking
There are several common approaches to addressing keyword cannibalization:
Remove and redirect cannibalized pages
Canonicalization (tell Google which URL to favor)
Re-optimize the pages
Merge pages
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ADS illustration
- Find Orphan Pages and Fix Them
These pages usually have very agb directory little value, as search engines can only discover the pages from the sitemap file or through backlinks.
Visitors can only access the page if they know the URL.
Representation of an orphan page or group of orphan pages
So, every page on your site must have a link from at least one page.
To find orphaned pages, go to Site Audit , then the " Issues " tab, and search for "orphaned pages."
To do this you will need to connect your Google Analytics account.
Orphan Pages in Site Audit
Link to all orphan pages from at least one relevant page.
- Make sure your site content is up to date
Content naturally ages and becomes obsolete.