A good practice is to structure your emails like this:
Write a catchy subject line
Use emoticons to get closer to your customers
Write clear, simple mobile list and direct copy
Include images and graphics that add personality to your brand
Make your CTAs stand out: use a bright color to differentiate them from the rest of the text
There are then many things that you can analyze to fully optimize your email marketing strategy . For example, remember to monitor the opening rate of your emails , the click-through rate on the CTAs and the delivery rate , to know how many emails were actually delivered!
Conclusions
In summary, to create a correct and effective email marketing strategy it is necessary to carry out all the steps above to obtain significant results for your business!
If you also want to define your goals, use effective communication and find a platform that can help you automate your email flows,
then 4marketing - your communications agency in Turin - is right for you!
Tell us your story and your ideas: we are ready to listen to you !
If the business plan is the backbone of any commercial company, the marketing plan is the document that structurally defines the objectives to be achieved. If you want to develop your company plan and take the leap towards organizing your strategies and business objectives, we at 4marketing have prepared this article for you!
What is a marketing plan?
A marketing plan is nothing more than a document that collects within it all the phases that a company carries out on the marketing mix side : market analysis, SWOT, definition of objectives, definition of strategies, of the operational plan and evaluation of results.
To create an effective marketing plan , it is therefore necessary to draw up a complete analysis of the entire structure and the factors that bring benefits and positively influence the company's business model.
Understanding what a marketing plan is for can lead us towards a more organized path in our company with clear objectives and strategies that respond to our needs and those of our customers.
In this sense, at 4marketing we take care of drafting this document by collaborating with our clients, tracing new opportunities, optimizing resources and reducing possible risks in order to achieve the objectives initially set!