At the end of the period we then carry out a review to understand the metrics achieved and analyze the success of the actions undertaken through a Retrospective , a moment of introspection where each member of the team consciously compares himself with the others. The Retrospective is a moment taken to make the activities of the next Sprints more productive. It allows the members of our team to have their say on what has been done, to expose doubts and to imagine future resolution proposals.
An activity of this kind is therefore fundamental because it makes each participant feel important and, at the same time, strengthens team spirit , making the team progress in a positive environment open to change.
Agile Marketing
Cultural change
This paragraph is about change! Implementing any process of this type is not trivial for a communications agency . Implementing the Agile methodology for Marketing , especially on a large scale, is difficult and sometimes the transition is long. However, the advantages are clear and the pros outweigh the cons.
The effectiveness of Agile marketing is directly related to the change in the mindset of the people who adopt it. Being able to think in short cycles , focus on actions and prioritize metrics , it is therefore possible to:
find errors faster;
test hypotheses;
overcome challenges;
get results in an Agile way.
Conclusions
Within 4marketing we decided to apply the Agile marketing method even if on projects typical of a communication agency. From our point of view, working asia phone number with Agile Marketing is a great opportunity to put the customer first and to increase the motivation and well-being of the team while respecting daily deadlines.
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