Knowledge must remain (be stored) within the company and not necessarily as a deliverable. In addition to the previous point, the fact of working with people must be the justification that the application of knowledge must be part of the organization's assets.
In our way of working, if the company does not have a Marketing department or positions, we always ask to incorporate a junior Marketing position with the idea that our work or joint project will continue in the company with our departure and not necessarily in PowerPoint but rather in the hands of an involved and eager person.
- Generosity.
What a great word, right? Not meeting expectations is certainly bad, but simply meeting them should not be the goal if we are an external professional hired cyprus lists to solve problems.
Managing your own customer experience, understanding expectations and deliberately exceeding them (generosity) has a reward in self-esteem but also in market recommendation and prestige.
B2B Marketing and Industrial Sales Consulting is about helping the client, through prior empathy, generating a valuable relationship and therefore it should not be a simple 2+2=4.00000.
The result is a variable that depends on many factors. Working externally as a B2B Marketing and Industrial Sales Consultant, trying to master all of them to achieve the great result is a mistake.
Instead, working on ways of working and processes is the most effective way to positively and sustainably affect the outcome.
And how? People, passion, method and, above all, taking risks. Adding value means not saying or doing what you want to hear, but doing what you believe is best.
In our experience, this version of leadership, if applied in a project, changes the ways of working.