Alex's book manages to address the theory of the discipline in the right measure, and then quickly turns into a series of very practical chapters , useful for learning the basics of online promotion (for example with Google Adwords); of writing texts for a website; of the approach to be taken in the creation of an effective website or a landing page that really converts. tourism marketing book You can find Alex's book in bookstores and online (obviously also on Amazon, here: www.
.I like to tell stories about particular web australia database directory marketing cases that manage to go beyond the usual soup . Today's, in my opinion, is one of these: it reinterprets in an intelligent, complete and almost diabolical way the Lead Generation and all the nuances that surround an Inbound Marketing strategy for obtaining contacts for commercial purposes. It is no coincidence that it was born from the creativity of SocialBakers, a Social Analytics tool from the Czech Republic, which also runs a blog on the world of Social that I recommend following.
By Lead Generation I mean a campaign that aims to obtain contacts of users useful from a commercial point of view; in a broad sense Lead Generation or Inbound Marketing are almost synonymous. The SocialBakers target is composed – in my opinion – of social communication professionals and specifically of people who use the Facebook Ads platform daily or almost daily. Probably people or are freelancers or are employed in the marketing department of a company.