Without a doubt…. We all, as professional clients (or end consumers) know that we have a lot of information at our disposal and that, with time and judgement, we can enrich the decision with more variables than just price or product, normally those that generate confidence in us. The best option is neither the one with the best price nor the one with the best quality, but the one that best suits me.
Improving the LTV and therefore the profitability el salvador leads of your B2B customers is vital, especially due to the high cost of acquiring them.
Knowing who your priority client(s) are and analyzing what is “value” for them is vital if we want to reach them with possibilities of success (potential) or to gain their loyalty and make them grow with us. From our point of view, a Marketing and Sales Expert specialized in B2B and Industrial should start there, helping you focus on “FOR WHOM” to then understand what they value and get going.
A B2B and Industrial Marketing and Sales Expert can help you here by starting with the strategy design (problem 1) but with a very grounded focus on commercial tactics and operations, and here digital marketing (to attract customers) and loyalty strategies, so important in B2B, will be vital.
At BtrueB we have three services highly focused on this: Industrial B2B Marketing Plan , Digital Marketing Strategy and Customer Loyalty and Development Strategy.
Problem 3: “My Value Proposition and my brand are becoming obsolete”
Your competition is changing, your clients and their perceptions are changing, and the price debate is increasing, with your salespeople becoming demotivated. Something needs to be done, and that means prioritizing clients, analyzing what is valuable to them, and conceptualizing it in their specific value proposition.
A B2B and Industrial Marketing and Sales Expert here can help you by understanding very well what your (prioritized) clients value and then conceptualizing the value that you will deliver to them in a personalized way.