You got it: from a single platform, you can manage your entire B2B emailing strategy. Newsletter, workflows and Smart Campaign are accessible in one click. Results? You engage your leads on a single tool, throughout their journey, at the right time and thanks to the right modules. By deploying our different modules (Newsletter, workflows and the Smart Campaign), our users even increase their performance: +50% of MQL thanks to the activation of these 3 modules (source: Plezi, 2024). Thanks to the implementation of several nurturing levers, leads are supported throughout the sales cycle. The contact base is better engaged. And you enjoy better results, all year round.
But be careful: too many workflows kill the workflow. These email automations are effective when a specific goal is defined. In the short term, they allow you to offer an action to follow to move the prospect to a place, but should never become an overall lead nurturing bosnia and herzegovina businesses directory strategy. So, use them sparingly , for example to trigger the sending of an email following an event, or if a prospect visits one of the key pages of your website without requesting a demo.
Yes, we insist: sparingly! Multiplying workflows without a strategic reason is ineffective. Even counterproductive: you risk mistargeting, over-soliciting prospects… And causing your performance to plummet. Quantity is the enemy of quality: by switching to 5 workflows (rather than 1 to 3), the email opening rate drops from 49% to 38%!
This feature allows you to automate emails based on certain actions of your prospects, without requiring a high level of personalization. For example, when an Internet user creates an account on your platform or subscribes to your newsletter, a welcome workflow can be triggered by email. Workflows also concern invitation, reminder and thank you emails for a webinar, emails to accelerate certain purchasing journeys, etc. With Plezi, workflow creation is simplified thanks to the intuitive drag and drop editor. You can easily track your performance in a macro (step by step) and micro way, by following individual behaviors after opening.