Communication works both ways! Knowing your audience better is a good way to create a dialogue rather than shouting into the void. The more you know them, the more you can offer them quality content. It's a win-win. Some good practices: Specify the interest that subscribers will have in responding to the survey (exclusive resource, study received in preview, small gift, competition up for grabs, etc.). Specify the average response time (if it is too long, it can be discouraging, so favor short surveys). Present the purpose of this survey in complete transparency. Put a clear and enthusiastic CTA.
For a survey conducted for the BtoB digital marketing barometer 2024 , we sent the following marketing email: The invitation email to a private and exclusive event Their goal : to take the relationship to the next level by inviting the prospect to central african leads an event. There’s nothing like a face-to-face meeting to build strong relationships with your prospects. To strengthen trust and loyalty… Have you thought about inviting them to a private and exclusive event? For example, it could be a B2B trade show, a workshop at your premises or a lunch with a few hand-picked experts from your industry. When writing this type of invitation email, include as much personalization and sympathy as possible .
The recipient must feel privileged, they must understand why this invitation is addressed to them (to them, and not to someone else!). This is ultra-exclusive and ultra-qualified content, designed to boost the loyalty of a well-identified prospect. The reassurance email Its objective : to use the power of social proof to lead your subscribers to discover a case or customer review . These emails can give a little boost to some of your leads who are well advanced in your marketing funnel. By exposing them to a testimonial from their peers, leads can be more convinced to try your solution or services.
Our advice when sharing your customer cases: Include a strong and/or complimentary quote. Include numbers , including results achieved by customers. Include an image or photo of the customer in the use case to humanize the communication. Present the informative aspect of the customer case : it is above all a roadmap that our subscribers can read, practical and experienced advice, not just a call to purchase. Specify the problem encountered by the customer to which you responded so that your recipients can identify themselves. And if you are wondering “where to start with a customer case, before sharing it by email? ”… We have an article on how to write effective and relevant customer studies or cases. Below is an example of our promotional emails, including a banner quote, the clear problem and the results achieved by our client.