Its objective : to create a regular meeting with subscribers: monthly, weekly, etc. A truly effective B2B newsletter can't be invented. You have to engage your audience, select the right message, find a recognizable subject line, relay the right messages, etc. In addition to our complete guide to creating your newsletter , here are some tips: Vary the content available : articles, events, product or company news, premium or promotional content (always subtle), curation of articles relevant to our target, surveys, etc. The best thing?
Succeeding in generating traffic on certain pages, like our blog! Take care of your design : separate the sections well, highlight your graphic charter, use the same model regularly, etc. Don't overdo it! A newsletter should be able to be read in 10 minutes maximum, so as not to impact the click rate. And if you want to combine efficiency and quality… Have you thought about automating your newsletter? By using Plezi, you can automate the selection of content highlighted in your automated newsletters for hyper-personalized results .
Plezi selects articles according to your own criteria and preferences: most recent articles, articles with the most visits, selected according to our personas (thanks to our tag system)… Our Newsletter, the Newsbetter, varies all these contents: company news, surveys, articles, curations of funny tools and premium contents. (And if you are not yet subscribed, it is not too late! ) plezi newsletter emailing example Seasonal and news emailing Its objective: to take advantage of the highlights of the year or important news to communicate.
Emailing is the perfect channel to improve proximity with your contact base. To humanize the relationship, you can rely on these 2 levers: Seasonal announcements : we more liechtenstein number commonly talk about chestnut trees. The idea? To stick to the concerns of the companies that read us and to their seasonalities. Company news : 26% of B2B subscribers sign up for a mailing list because they want to learn more about the company (source: Chadwick Martin Bailey). In small doses, share your latest news transparently! And if you're short of ideas for these two formats, here are some examples:
Seasonal announcements : in July/August, a white paper to read on the way to your holiday, or which shares advice to support your target during the off-peak periods. In December, an email to remember the highlights of the year. In January, an email of wishes and good resolutions… Which highlights how your products or services can help subscribers keep theirs! Company news : new product, award ceremony, participation in a trade fair, fundraising, etc. Each of these announcements must be contextualized, and the email must specify how this event will impact the recipients.