Google’s Generative Search Experience ( SGE) is appearing less frequently in search results, according to a recent analysis. Over the past month, the percentage of Google Search queries that do not display SGE has jumped from 25% to 65%. This substantial increase comes as a surprise, especially amid speculation that SGE could become more prominent during or before the upcoming Google I/O event.
Google's Search Generative Experience
Why the change?
SGE’s visibility decline began in mid-April and is attributed to Google’s rollout of opt-in results, where users must specifically request AI-generated answers . This approach reflects Google’s cautious strategy of testing a variety of factors before a broader rollout.
Implications for SEO
The SEO community has been anxious about the potential shift of SGE from an optional feature to a default one, concerned about its impact on organic traffic. However, Google’s gradual adjustments suggest a careful optimization process aimed at improving the user experience for a wider audience.
Implications for SEO
Changes in the presentation of the SGE
In addition to their smaller footprint, the amount of space that SGE results take up on the screen has also been reduced, from about 1,200 pixels to less than 1,050 pixels. This reduction indicates a refinement in the way SGE content is displayed.
Changes in SGE Presentation
Other notable trends
Late April also saw a noticeable decline in the SGE format djibouti united states of america used for product views, while the visibility of apparel-specific carousel results on SGE has increased.
Other Notable Trends
The future of SEO
A new warning label applied universally in April indicates that generative AI is still experimental. This label now appears across all industries and query types. As the landscape evolves, the focus may increasingly shift from traditional SEO to Artificial Intelligence Optimization (AI ). According to Jim Yu, founder and CEO of BrightEdge, staying abreast of these changes is crucial for marketers who want to effectively optimize for AI-powered search.