The adaptability of your site on new media such as tablets and smartphones has now become essential to respond to new uses and ensure your positioning on social networks.
Faced with this new problem, two technologies are available to you: the mobile site and responsive web design. Each has its own advantages and limitations, it is necessary to think about the best strategy to adopt before your project.
The advantages and limitations of responsive web design sites
Responsive design technology has many advantages, especially for companies that are starting their first website creation. It is a technology based on the number data set adaptability of the content of a site on all internet browsing media, which gives it a certain number of advantages, such as:
Reach as many users as possible,which allows you to extend your target to both Internet users and mobile users.
Develop a single platform.Indeed, opting for a responsive design allows you to benefit from several sites grouped into one: a desktop, tablet and mobile version. The adaptability offered by this method allows you not to worry about different screen sizes because the site will adapt automatically. You will therefore only have one management interface to manage and will thus benefit from a significant saving of time.
Optimize your SEO : Recently Google has been favoring RWDs and penalizing other websites in their SEO. Google is using this process to improve web accessibility and thus optimize the user experience.
In addition to all these advantages aimed at the universality of the web, responsive design offers your brand image real added value. This technique is recent and therefore brings a touch of modernity and dynamism to your project.