Coordination between departments is important
MA tools recommended for MQL management
Summary
MQL is an abbreviation for Marketing Qualified job database Lead that Qualified "meets the requirements." In other words, MQL refers to "a lead (prospecting customer) that meets certain criteria predetermined by the corporate marketing department."
If you manage leads with MA tools,
・Pre-set, lead beyond the standard score
・Lead that caused certain actions (such as downloading detailed materials for fees and services)
There seem to be many companies that define MQL.