With video, the creativity is endless: you can stream a quick Q&A session with customers on Facebook Live, publish a concise how-to video on YouTube, spotlight an employee, offer a video tour of a new location, or create fun TikTok videos. The important thing is to make sure your videos are entertaining, meaningful, accurate, and of course, convey your brand values without being overly sales-oriented.
Use local customer reviews
Many small business owners go to great lengths lithuania phone number to encourage customers to leave reviews on Yelp, Google, and various social networks. In this context, Harvard Business School found that businesses that respond to their customer reviews improve their overall ranking. Additionally, customers are less likely to leave negative comments when they see that the business owner actually responds to the reviews.
Responding to positive customer reviews also has benefits. Showing customers this simple, yet important appreciation goes a long way toward building customer loyalty and goodwill. From a marketing perspective, responding to reviews can even improve search engine optimization (SEO), helping your business rank higher in Google searches.
So it's important to give customers plenty of opportunities to provide feedback - whether through surveys shared on your social media portals, online reviews, anonymous surveys, emails, and of course by asking for reviews on Yelp, Google, and other review portals. Customer feedback not only gives you better insight into what you're doing well and what you can improve, it can also improve your online searchability