Before we begin, I’d like you to open Google on your phone and search for “best pizza restaurant.” Now, take a few minutes to really look at the results. They probably aren’t the best pizza places in the world , or part of a national chain. Instead, they’re more likely to be independent restaurants located near where you’re currently sitting . That’s the power of local SEO in action, and it can transform your digital strategy, helping you get even more impressive results from your investment.
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For any local business, getting your business listed on Google Maps (and especially in the first three results embedded in common searches) is like the holy grail of local SEO .
But you have no idea how to make that happen.
You're pretty sure it has something to do with whatsapp number philippines Google My Business , but you're not really sure what it is or how it works or if you even need to make one, and frankly, you don't have the time to figure it out, because you have a business to run.
Where do consumers search?
Consumers search for local information on both their smartphones and tablets/desktops. What they search for is different on different devices, so there are several ways to improve your site's performance.
Why is local SEO important?
Local search engine optimization ( local SEO) focuses on improving the visibility of local businesses in local search engine results pages (SERPs). Results that rank well in local search results often answer a query with the intent of “near me.” So the searcher is actively looking for something in a specific area, and the search engine has determined that the search has an implicit geographic restriction.
By integrating local SEO strategies into your overall digital marketing strategy , your business can significantly increase its online visibility and ensure that you are connecting with the right people, in the right places, at the right time.
Why is local SEO important for small businesses?
Nearly 50% of all Google searches are local . The algorithm is now so attuned to local needs that it serves up information and content from local businesses even when a user performs a standard search. This is important for small businesses in particular because, between 2017 and 2019, the search giant saw a dramatic 90% increase in queries containing the term ‘near me’ . So, to ensure it was meeting the needs of its users, Google actively began curating results for geographic-specific searches based on three main elements: