Ziva kuti shanduko yedhijitari chii, kukosha kwayo mumakambani uye mabhenefiti aanogona kupa, uye debunk dzimwe ngano kuti urege kuwira ruzivo rwenhema.
Digital shanduko inokwanisa bhizinesi uye consumer email rondedzero kupa makambani kunyatsoita, hungwaru uye kukwikwidza. Nzwisisa kuti sei uye sei iwe unogona kuzviita mune yako!
Kukurukura shanduko yedhijitari yave chinhu chinodiwa mumusika wazvino. Izvo zvakatanga senzira yekuvhiringidza pakati pemakambani aikwanisa kutenga zvivakwa zvakakura, ikozvino inokwanisika uye inosungirwa kudyara kune chero munhu anoda kuve nebhizimusi remakwikwi mumakore anotevera.
Nekudaro, iyo yakazara uye inoshandura pfungwa inogona kusimudza kusahadzika kune avo vari kutanga iyi digitalization rwendo. Mimwe mibvunzo nezve mbiru, matambudziko, mhinduro uye kudyidzana kunogona kukonzera kuzeza muvatariri vachitsvaga ramangwana rakajeka remakambani avo.
Muchinyorwa ichi chizere, iwe uchaona imwe chinangwa tsananguro yeiyi shanduko yedhijitari mumakambani, mbiru dzayo, mabhenefiti makuru, dzimwe ngano nezve musoro uye maitiro ekuita iyo pfungwa nenzira inokurumidza uye inoshanda. Tevera pamwe!
Chii chinonzi digital shanduko?
Unogona kunge wakanzwa temu iyi munhaurirano dzakasiyana, mukati nekunze kwehofisi. Izvi hazvishamise, mushure mezvose, nzanga iri kuwedzera kuve yakazara nehurongwa hwekuchinja uku. Nekudaro, kuchine kusahadzika pamusoro pekuti shanduko yedhijitari chii.
Muchidimbu, shanduko yedhijitari ndiyo seti yemazano, nzira, zvivakwa uye maturusi anokwanisa kutama akazara maitiro - ayo aimbove analog - kune chaiyo nharaunda.
Imwe nzira yekunzwisisa zviri nani pfungwa iyi ndeye kushandisa, semuenzaniso, imwe yeshanduko yakapusa uye yakananga iripo muhupenyu hwedu: kuderedzwa - kunenge zvachose - mukushandiswa kwepepa.
Funga nezvekuti mangani magwaro nemarekodhi munhu kana kambani inoda kuchengeta, muchimiro chemuviri, kunyange makumi maviri emakore apfuura. Nhasi, dzinenge ruzivo rwese urwu rwakachengetwa mudhijitari, kungodzvanya zvishoma kure uye pasina kutora nzvimbo dzakakura dzemuviri mumawadhiropu nemahofisi.
Kunyangwe shanduko yedhijitari isina kuganhurirwa kune izvozvo, iri zano rinoshanda rinobatsira kuyera simba rayo, richitungamira zvinangwa zviri kuramba zvichitsvakwa nemamaneja emabhizinesi emazuva ano.
Zvinoreva shanduko yedhijitari
Iyo pfungwa, mune zvakajairika, kutsvaga kwekushandisa tekinoroji pamatanho akasiyana ebhizinesi kuti zviite kuti zviite kukurumidza, kushanda nesimba uye scalable . Izvi zvinodaro nekuti chinangwa ndechekushandira nhamba inowedzera yevatengi, pasina kuda mari yakakura muvashandi uye zvivakwa.
Mune yazvino musika mamiriro, mazhinji mabhizinesi atoshandisa imwe mhando yedhijitari. Inogona kunge iripo, semuenzaniso, mumarekodhi, mishumo, zvibvumirano, nhoroondo uye mamwe magwaro edhijitari. Panguva imwecheteyo, makambani ari kutsvaga nzira nyowani dzekuwedzera shanduko iyi mukati memaitiro avo.
Kunyangwe masangano mazhinji achifunga nezve chiitiko ichi sechimwe chinhu chakaitwa muzvikamu, zvinoenderana nezvavanoda, shanduko yedhijitari inofanira kuonekwa serwendo rumwechete rwekutama. Ino ndiyo nguva yakanaka yekuronga nekuita iyo pfungwa - sezvo, munguva pfupi, mabhizinesi ane analog maitiro kana pasina kubatanidzwa pakati pematanho ekugadzira achaona zvakaoma kwazvo kukwikwidza.
Naizvozvo, kusimudzira shanduko yedhijitari mumakambani kunoreva shanduko yemaitiro nemaitirwo ari kutorwa. Chinangwa ndechekudzikisira kushanda kuburikidza nekuita matekinoroji anokwanisa kugadzirisa uye otomatiki mabasa akasiyana.
Nenzira iyi, tinodzikisira kudiwa kwekupindira kwevanhu mune mamwe maitiro, kusunungura zvikwata kuti zviite zvine hungwaru uye yekuongorora nzira, uye zvishoma nemaoko. Neizvi, tinodzivirira kukanganisa uye tinovimbisa kuwedzera kubereka uye nyore mumaitirwo.
Ndedzipi mbiru dzeshanduko yedhijitari?
Kudzamisa gwara redu pashanduko yedhijitari, tinotyora zvazvinoreva munyika yemakambani kuburikidza nembiru dzayo. Ona pfungwa huru dzinotsanangura pfungwa yacho.
Digitization
Digitization rwendo rwekufambisa data, zvinyorwa, marekodhi, maitiro uye nhanho dzinobereka kune chaiyo nharaunda. Ndiyo yekutanga uye yakakosha chikamu chepfungwa iyi yanga ichishandura musika uye nzanga, sezvo ichikwanisa kubvisa miganhu yenguva, zviwanikwa uye madaro akaiswa nenyika yenyama.
Kambani ine dhijitari yakazara inowana agility yekuwana ruzivo uye kuishandisa nenzira inobatsira mukati mecheni yekugadzira, mukuwedzera pakuunza vashandi padhuze pamwe nekuwedzera kuvimbika kwese kwekutakura mukati nekunze kwekambani.
Data-driven management
Chimwe chezvinangwa zvikuru zveshanduko yedhijitari mumakambani kutungamira chiono chehunyanzvi chehutungamiriri hwepamusoro - icho chinongogoneka kuburikidza nedhijitari.
Nekuwana huwandu hukuru hwe data, pamusoro pekushandiswa kwezvishandiso zvinotsigira kupatsanurwa uye ongororo, vagadziri vemazuva ano vane ruzivo rwakawanda rwavanarwo rwekutanga mazano ane ruzivo.
Muchokwadi, iyi inzira yekuvandudza dhijitari. Iyo yakasiyana-siyana yezvinyorwa uye chimiro che data chinounza maonero aimbove asingaoneki kune maonero ekutonga. Naizvozvo, zvinokwanisika kutsvaga nzira nyowani dzekugadzira mikana yakawanda uye iri nani.
Kuchengetedzwa kwemashoko
Chinetso chinofanira kutaurwa pese panokurukurwa nyaya iyi kukosha kunowedzera uko ruzivo runarwo pamusika. Ndosaka zvakakosha kwete chete kuchengetedza kuvanzika kwevatengi, asiwo kuita chengetedzo yedhijitari imwe yembiru dzekutungamira kwesangano.
Pamusoro pezvisungo zvemutemo - senge LGPD -, kuchengetedza data kunoreva kuchengetedza mufananidzo werudzi rwako. Naizvozvo, ichi chinofanira kugara chiri chimwe chezvakakosha pakusarudza mhinduro dzetekinoroji uye kuisa mari mukudzidziswa kwevashandi .