In its fine development momentum, the digital agency Rollingbox has acquired a new expertise: the creation of corporate videos!
Video production: an effective marketing and communication tool?
As this great Internet sage said: “ The question is quickly answered ”…
If you want to offer greater visibility to your product or make yourself known, it is because you already need to make a video !
More seriously – although the argument above is unstoppable, let’s be clear – here are 4 good reasons to perhaps finish convincing you:
Corporate video allows you social media marketing service to offer a presence on new communication channels. Social networks are the Eldorado of targeted visibility!
With corporate video as a communication and digital marketing tool, you will improve your natural referencing since the Google search engine is particularly fond of these media, which clearly fit into a mobile first and content marketing dimension.
Much more fun and contemporary than the good old brochure, the video will allow you to energize your salespeople's pitch to capture the attention of your potential customers and thus boost your sales!
Believe it or not, you will save money !
And yes, even if the production cost is higher than the endless Flyers and Brochures, the cost of distribution on the net is almost zero. Your corporate film can therefore be used in your mailings, trade fairs and your digital communication strategies .
Conducive to virality as well as rapid and relevant “consumption”, thanks to a synthetic discourse enhanced by the image, video shooting has been the new trend for several years!
Beyond the playful dimension – images always speak louder than words these days – it is indeed the simplicity and speed with which it is possible to target and mark one's audience, to make them adhere to an idea or to build loyalty.
Due to Covid19, the lockdown had the particularity of strongly digitalizing our work habits. It offered us great opportunities to put many aspects of our professional lives on video: recruitment, employee reception, training, product presentation, after-sales service, etc.
Corporate videos: a new activity of the future for our customers
Following the acquisition of the Lyon agency WebZen Communication and the integration of its skills into Rollingbox's service offering, we are now launching a new and controlled activity with flying colours!
The teams of the “late” WebZen agency have indeed managed to create a nice reference book with the production of videos for different sectors of activity and customer profiles:
Whether for VSEs, SMEs or craftsmen, our teams have worked alongside entrepreneurs to produce intimate, professional and quality portraits, interviews and brand films to establish their visibility.
Among them we can count both projects on a human scale (Pyramide Conseils (Accounting firm), projects of national scope (Descours&Cabaud AluK (Supplier of construction materials)), and some even on an international scale (Club Med Jobs (ClubMed HR entity), Bülte (Supplier of the European Plastics Industry)).
video production company Afcen
Our corporate video projects start with Afcen!
A loyal and pampered customer, Afcen is an international association created in 1980 whose aim is to develop technical rules, based on the reality of practices, industrial feedback and progress in knowledge to guarantee the high level of quality and safety required for the operation of nuclear reactors.
It is with the desire to promote their documentation to an expert audience that Afcen asked us to work together to develop a modern, dynamic content strategy that is suited to their needs and requirements.
With the idea of making Afcen's promotional speech more impactful and facilitating its dissemination, the Rollingbox web agency proposed moving towards a video format.
Conducive to virality as well as to rapid and relevant “consumption” thanks to a synthetic speech enhanced by the image, the creation of a web series therefore won the votes for a first experiment with Video on a product category. The production of the videos was entrusted to Rollingbox's Creative division: the Rollingbox Studio
The first day of filming took place on July 23rd with a first series of 6 episodes for the RSE-M code, dedicated to the rules for monitoring the operation of mechanical equipment on REP nuclear islands.
A sacred project whose filming went wonderfully and which announces a collaboration rich in lessons.