The holiday season is fast approaching, and with it, the tradition of the advent calendar. If you are looking for an original way to mark the countdown to Christmas, why not try the digital advent calendar ? This innovative concept is attracting more and more interest, particularly thanks to its visibility on social networks. In this article, we invite you to discover what the advent calendar offers and how it can be used to create real excitement around your brand and your products!
With our various advent calendars, we assure you to guide you to become THE essential store! The stakes are high, especially when we know that 9 out of 10 Internet users are considering planning their Christmas purchases.
What is a digital advent calendar?
Before we get into the details, let's take a moment to understand the basic concept of the digital advent calendar . Just like its paper counterpart, it is a tool that allows us to count down the days until Christmas, offering a surprise every day to whoever uses it.
However, unlike the traditional advent calendar , which usually contains chocolates or small toys, the digital advent calendar offers a fun experience on your online store, your mobile application or your social networks. Each day, a new window is revealed, delivering an exclusive offer, a coupon, a competition , advice or any other form of content likely to interest your visitors.
To better illustrate what a digital advent calendar is, I would like to share with you this one set up by our client Babybio which immerses us directly into its world! The brand dedicated to organic food for children offers its visitors a daily experience until Christmas, including animations and small surprises. They have the opportunity to win complete ranges of care, customizable birth booklets, and many other gifts. Note the superb design of the calendar made in SPREAD!
A great way for Babybio to present its product range while spreading its values.
Darty Advent Calendar
Advent calendar - Babybio
The advantages of the digital advent calendar
For users
The main advantage of the digital advent calendar for users is its practicality. Indeed, it can be consulted at any time and in any place, from a computer, a tablet or a smartphone. In addition, unlike the physical calendar, it does not take up space and does not generate any waste.
This type of calendar also offers a personalized and interactive experience , which allows users to discover offers and content tailored to their interests. Finally, the fun side of the digital advent calendar, with its animations and daily surprises, appeals to many Internet users and helps create attachment during the holiday season.
For brands
For businesses, the digital advent calendar is an excellent way to boost their visibility and notoriety during the holiday season. By offering attractive and varied content, they can build customer and prospect loyalty and strengthen their brand image.
In addition, this marketing operation allows you to generate qualified traffic on your e-commerce. Finally, it is an ideal tool to collect data on the habits and preferences of their users , in order to refine their marketing strategy and better target their future actions.
I'M PREPARING FOR CHRISTMAS!
How to create a digital advent calendar?
Choosing the right media
The first step in creating a digital advent calendar is to choose the medium on which it will be distributed. Several options are available to you:
Create a dedicated page on your website or online store to display the calendar widget
Broadcast your calendar directly on the home page of your site
Use social media, posting the game or content of the day every day.
You can also imagine a mix of all of this!
Developing the content
Once you have chosen the medium, it is time to think about the content you will offer in your digital advent calendar. The goal is to generate website development service interest and curiosity among users, while remaining consistent with your brand and target. To do this, here are some content ideas:
Promotions and exclusive offers on your products or services.
Competitions or challenges, allowing you to win gifts or special advantages.
Tips and tricks related to your field of activity.
Testimonials from satisfied customers or expert opinions.
Videos, infographics or new articles.
Configure your advent calendar with SPREAD
With SPREAD, each campaign you select and configure is associated with a clickable area on the widget, following the model of a calendar. The links in the clickable areas are activated progressively, providing gradual access to the marketing campaigns you plan, at the pace of your choice. You have the flexibility to configure a campaign per day, per week, or according to other parameters.
Different grid sizes and formats are available, eliminating any constraints in terms of number of operations and grid design. This gives you the freedom to explore all possible variations for the creation of your Advent calendar !
Setting up an Advent Calendar in SPREAD
Setting up an Advent Calendar in SPREAD
To give you an example, I would like to tell you about the calendar set up by Darty who decided to make a big splash with their first advent calendar! They chose a hard-hitting approach by highlighting an important message about the environment during the holiday season. For 24 days, they decided to provide advice on maintaining and extending the life of customers' devices, a clever way to raise awareness.
And the cherry on the cake with reconditioned gifts or Sustainable Choice in line with the theme of the day! Offering surprises in line with the theme demonstrates a real intention and consistency in their approach. The results speak for themselves, with more than 14,000 participations in just 24 hours, it is a great performance that testifies to the commitment and appeal of this original approach.