Audience and content are the two most important aspects of social media from the perspective of a professional in the sector. No matter how much imagination we use, sometimes it is difficult to generate original content or groundbreaking tweets, either because we are not inspired that day or because we do not have time to be creative when we are worried about other issues such as SEO or monetization, for example. However, there are many ways to get more audience and content on social media. Let's see how to come up with ideas for new posts, whatever type they may be.
Stay up to date with the latest news…
Being present on the Internet means knowing what is happening locally, regionally, nationally and internationally. Reality is reflected in social networks at the speed of light, and we need to be up to date with the most detailed information. To do this, we can access the major newspapers (from the local one to the New York Times or Le Monde) and see what is most read; or better yet, what is most shared.
…and the most viral
If you work a lot with Twitter, you should know what website development service the trending topic of the day is – often related to the point above. There are a host of tools that help you find the most popular hashtags by region, which is very useful for showing your audience that you are up to date. You can also check what has been shared the most on social media, through sites like BuzzSumo or by taking a look at Google trends.
Turn on Google alerts
If you use Gmail (which I'm sure you do) you can create themed alerts to find new content published on the web. For example, if you have a technology blog, you can subscribe to new articles on keywords that interest you, such as "mobiles," "technology," or "gadgets." And the same goes for other topics.
Expand the borders
It is clear that quality content is very important to get a good audience and retain it. However, we should not limit ourselves to purely written content or topics to talk about. We can combine our posts with images, videos and Gifs that help us achieve the same objective in a more dynamic, fun and attractive way for the user. Of course, try to be original, link it to your theme – don't just put a viral video of kittens on your cooking blog – and give it your own point of view. The best thing is to generate them yourself.
Automated Ideas in Portent
As the last resource on the list, I'm going to give you a very useful and original website for when we run out of ideas: Portent . All we have to do is type in the topic we're lacking ideas for and the website itself (without any installations) will automatically generate random post titles for us. For example, if we type in “social media”, it gives us the following answers: “Ten reasons why you should be talking about social media” or “Why social media never works the way we expect it to?”