Affiliate or partner marketing : collaborations with third parties. On the one hand, there are networks that concentrate affiliates and, on the other hand, there is business development work with alliances. Remarketing or Retargeting : The ability to re-impact people who have visited your page, business or app . Native Advertising : It is advertising integrated into the media in such a way that it does not even look like advertising.
E-Commerce : It is the transfer of traditional commerce to the digital world. It involves transnational websites or apps where the online purchase or service occurs. Programmatic https://www.latestdatabase.com/ advertising : It is a form of audience purchasing through technologies such as a DSP that allow you to segment the people you want to reach, changing the purchasing model in traditional advertising. This way, you bid for the medium where it is cheapest to impact them.
One of the most typical ways to buy is through “ Look Alike ” audiences , which are users who are most similar to those who buy my product or service. Web Analytics : Allows you to measure and understand how the user behaves through graphs and data. UX/UI Design : It is about designing the interfaces with which the user interacts. Your experience using the website and the app must be friendly and satisfactory.