Semantic SEO has been gaining more and more strength and space in the digital marketing universe. In short, this technique was developed to understand more assertively what the public is searching for in search engine fields. This is because, given several factors, people can search for the same thing using different terms or the same word to search for something different. In other words, it is a strategy linked to semantic research.
Are you curious and want to understand more about semantic SEO? Then you're in the right place. Throughout this content, we will explain important features of this technique and how it can improve your website's performance in the rankings of the main search engines.
So, come with WebShare, the first and only SEO First agency in Brazil, to understand the benefits of this strategy that has become increasingly popular among digital marketing professionals. Let's go!
First of all, it is important to know when SEO became semantic. How this strategy actually emerged. And this is directly linked to the transformation of the criteria used by search engines to rank their search results pages. Let's understand.
At the beginning of the internet, search Brazil Phone Number List engines emerged to make the internet more organized, making it easier for users to find what they were looking for, almost immediately, in a gigantic collection of information.
However, at first, the criteria used by search engines were very simple: the automated mechanisms searched the WEB thoroughly for answers according to the keyword used in the search field and that were present in some part of the content, such as titles, subtitles or body text. These results were delivered in alphabetical order, leading to poor quality in delivery.
Over time, due to the creation of algorithms with artificial intelligence, new ranking criteria were established, such as: loading speed, backlinks and content structure. However, the keyword continued to be a crucial factor for the results. And with this, Google, the main search engine, began to receive criticism directed at the low quality of its search results delivered.