Collect and Analyse. Large to Run Surveys Focus Groups and Go Out on the Street to Gather Data. These Days Collecting Input From Consumers and Adapting Campaigns is as Easy as Firing Up Analytics and Creating a Process to Observe Behaviour and Modify Our Approach Based on the Results. Highvalue Data Analysis and Marketing Can Be Done on Small Budgets. Yet Many Companies Still Dont Do It. And Many of Those That Do Arent Measuring the Right Data. By Capturing and Analysing the Right Data We Put Ourselves at a Considerable Advantage to Most of Our.
Competitors. In His Book Data Driven Marketing Jeffrey Notes That the Lower Performing Companies in the Fortune Were Spending Less Than the Average on Marketing and the High Performers Were Investing More Than Average. Low Performers Focused on Myanmar Email List Demand Generation Sales Coupons Events Whereas High Performers Spend a Lot More on Brand and Marketing Infrastructure. Infrastructure Includes the Processes and Software Tools Needed to Capture and Analyse Marketing Data. So the More Successful Companies Are Spending More on Tools and Process Than Lower Performing Companies.
When It Comes to the Smallmedium Sized Businesses We Have Most of the Tools We Need Readily Available. Capturing and Analyzing the Right Data is Really About Process and Asking the Right Questions. What Are the Right Questions We Need a Set of Metrics That Help Us Measure and Optimize for Visitor Satisfaction. Jeffrey Identifies Dataanalysis Areas for Marketers. Some of These Metrics Relate Directly to Search Marketing and Some Do Not. However Its Good to at Least Be Aware of Them as These Are the Metrics Traditional Marketing Managers Use So Might Serve as Inspiration Get Us.