If a website is listed both with and without www, this will cause search engines to perceive two different sites. This brings the problem of duplicate content and loss of ranking in serp results. If there are problems on your customer's website that will cause a dual site, provide information in your will be made. 6. Page availability This issue is related to website architecture. Content on a website should be accessed with a maximum of 3 clicks. Content that requires more clicks is considered low findability. The correct website architecture should be created to ensure that all content can be accessed in a maximum of 3 clicks.
This is important for websites to be user-friendly. If there is content Lesotho Email List with poor accessibility on the customer website, list them and provide information about whether the site architectural structure needs to be changed. 7. Excessive referral links Redirection is the process of taking the reader from one link and sending them to another link. Having excessive redirect links on a website makes it difficult for search engine spiders to read the content. That's why it has a negative SEO impact. If the client website contains excessive referral links, list these links and indicate that they need to be edited.
- Anchor text edits Link texts must be understandable so that search engine spiders can identify the content. Link texts such as "click here, continue here" do not give the slightest information about the contents. That's why such link texts need to be edited. List incorrect anchor texts that are on the client website. Explain that it is necessary to make links using the right keywords. If desired, link texts can also be prepared in the form of open URLs. 9. Broken links Broken links within the website cause bad ranking signals. Including non-existent links is considered an act of deceiving the visitor.