in the structuring of the startup Universidade Buscapé Company, I joined the coordination of E-commerce and Digital Marketing training. There I also took over the coordination of Digital Marketing and Content at Uni Buscapé and the E-commerce Professional. Since 2013, I have taught Content Marketing for E-commerce classes at Faculdade Impacta and in some internet companies in a workshop format. You can find more information on my LinkedIn profile or by booking a coffee!On our website we have already shown how a blog can add a lot of value to an e-commerce in the context of content marketing . If you are convinced that this channel is useful for increasing visits and, above all, conversions in your online store, you can be sure: you are already one step ahead in relation to the majority of the market .
The first step to better organize yourself in this regard is to plan your content . But why is a plan so important? Content marketing done on blogs is not such a simple process. Small errors in your initial conception cause everything else to suffer. Therefore, we will go through the main points that need to be studied before you create your blog and Malaysia Email List publish articles. Check out! Have clear goals and objectives Like any digital marketing strategy, content planning for blogs needs to have a realistic horizon that justifies its execution. Start by answering the following questions: • What do you want to achieve with the blog? • What results are expected in X months (or years)? Your objectives may be to generate more leads , increase e-commerce traffic , strengthen the relationship between brand and consumers , etc.
The goals are more quantitative, such as generating 25,000 leads in 12 months, achieving a 20% conversion rate into sales from traffic coming from the blog or other examples linked to your objective. Define KPIs and metrics to track the results of your content planning There is no point in setting big goals and objectives if you cannot prove the results. Once you define where you want to go, establish indexes that help you monitor the results obtained. Focus on the most relevant indicators for what matters most in your e-commerce: sales . For example, leads generated from the blog, sales from the blog, conversion rate of visitors from the blog, among other metrics. Read too: 7 metrics to measure the performance of your Inbound Marketing Focus on personas They form the most important part of the existence of your e-commerce and so will your blog.