Guerrilla Marketing: An Effective Modern Sales Strategy In this article, our reputation management agency will tell you what guerrilla marketing is and how to promote your product or service and attract new customers. In the modern world, brands are more interested in their promotion than ever. This is primarily due to the fact that there are extremely many methods of selling, strategies to strengthen the company’s image and all kinds of advertising, but it also happens that it is ineffective. This is usually due to consumer satiety and fatigue from the constantly bombarding advertising campaigns. It is in such situations that this strategy comes to the rescue, opening up new opportunities for the brand to increase demand.
What kind of strategy is this? Guerrilla marketing is a whole system of measures to promote a brand, to increase demand for a product, product or service using unusual methods, unexpected methods, impressive actions and at the same time with minimal costs. A moment of history More than thirty years ago, in 1984 to be exact, an extremely successful marketer, Jay Levinson Dominican Republic WhatsApp Number List appeared in America. For a long time he tried to come up with a strategy that would combine two important principles: successfully sell a product and at the same time save the company’s budget. It is interesting that Levinson chose the term from a military theme. This perfectly reflects its entire peculiarity: the partisans knew how to achieve their goals in hidden ways, remained undisclosed, but often achieved success.
This is the success of this method. We can say that this strategy includes two main points: surprise, non-standard approach to promotion; low budget, desire to save the company's budget as much as possible. It’s interesting that even then, thirty years ago, this type of marketing was used exclusively by small companies, with a rather modest budget, but later it was picked up by all the world’s brands, because the results of its use were impressive. It is worth noting that in Russia there are the founders of this promotion method. At one time, they became Igor Mann and Alexander Levitas. A few important points to note: Yes, guerrilla marketing can reduce and even minimize financial costs, but it is extremely labor-intensive. It requires the investment of brain resources, human ones; to create a creative approach, people with non-standard thinking are needed; This is an excellent alternative in situations where conventional advertising methods do not produce the desired results