The covid19 pandemic has affected practically all productive sectors of the Spanish economy. We recently learned that Spain's Gross Domestic Product (GDP) fell 18.5% in the first quarter of the year. And the advertising sector is no exception. According to data provided by Infoadex, Advertising Investment fell -27.9% in the First Semester of 2020 compared to the equivalent period of the previous year.
Three very valuable lessons can be extracted from the analysis of Infoadex data that companies, individuals and institutions must take into account if they want to develop an effective advertising campaign that allows them Bosnia and Herzegovina Phone Number List to gain notoriety and become better known among their potential clients. The first lesson is that the future of advertising is digital. It is the medium that receives the most investment by far. The “ Digital ” category occupies first position by volume of advertising investment during the first 180 days of the year with 993.3 million euros. The second is that, without an active advertising and communication policy on Social Networks, companies - in the eyes of consumers - do not exist.
Therefore, in a context of economic paralysis, advertising investment in this channel barely suffered: from 328.2 million euros in the first half of 2019 to 316.6 million in the semester analyzed. The third, and perhaps the most relevant, is that, in the slow de-escalation towards the new normal, gaining presence and winning over consumers is more necessary than ever. The competition is greater and differentiating yourself from other companies is capital. Brands that know and can develop a correct advertising strategy , with the help of professionals, will have a better chance of seeing their company prosper and their de-escalation will be smoother.