Pros: This type of SEO checklist successfully copes with the tasks. With the help of such a document, you can control SEO specialists, standardize optimization and, during the inspection of their projects, punish them for not fulfilling any item from the checklist. all projects are brought to one normal level, and the quality of services increases. The process of training new specialists is significantly simplified and accelerated, because you only need to study one document.
Cons: After the introduction of such a france number phone regulation, the purpose of work on the project will change for the optimizers. From this day, they will not work for the result in the form of: Traffic; Positions; Conversions; Cost optimization; Etc. All efforts will be directed to the fulfillment of the checklist items and the ticking of the boxes during the site inspection. There is no work result - it does not matter, because all the boxes are checked, which means that the optimizer has completed its work.
The lack of results is not his problem, he has already fulfilled everything that depends on him. By introducing this kind of control over employees, the company nullifies the desire of SEO specialists to achieve the result of the project, to optimize costs, and, most importantly, to experiment and look for new ways of achieving the result themselves. And this, in turn, destroys professional growth, and no "training" will help here.