Li Ning's "Enlightenment" series is not only popular in the domestic market, but also has won widespread attention and recognition internationally. Jai Alai, a footwear brand with a history of nearly a century, has transformed itself into a national fashion brand through repackaging and adjustments to marketing strategies. With its classic design and retro style, pull-back shoes quickly became popular among young consumers and became an important symbol of national trend culture.
The Forbidden City Cultural and Creative Industries is a model Australia Phone Number List that combines traditional Chinese culture with modern creative design. By launching a series of creative cultural and creative products, such as the Forbidden City lipstick, the Forbidden City calendar, etc., the Forbidden City cultural and creative products not only breathe new life into traditional culture, but also become a highlight in the national trend market. Brands such as Huaxizi, Perfect Diary, and Nature Hall also launched related products during the period
when the national trend was booming, which became a symbol of the rise of the national trend around 2018. 3. The rise and characteristics of new Chinese style The emergence of the new Chinese style does not have a clear time node, but a gradual and natural evolution process. During this period, the occurrence of the Dior incident is undoubtedly an important accelerator. In July 2022, Dior released a mid-length skirt that was highly similar to the traditional Chinese dress horse skirt, which triggered heated discussions on social media.