For Several Years I Advised Administrators - On Issues Of Interaction With Clients. I Have Seen Many Successful And Unsuccessful Examples Of Cooperation, Controversial Situations And Typical Mistakes When Hiring An Administrator. The Formula For Successful Cooperation With An Administrator Is Simple: Figure Out What A Social Network Administrator Does + How Exactly He Will Be Useful To Your Project + Determine The Criteria For Evaluating His Work On Your Project = Find Your Administrator. Let's Figure Out How To Implement This Formula In Practice. What Does An Administrator Do.
The Administrator Is Responsible For OPT IN List Promoting Goods/services Through The Community On Social Networks. This Is A Whole Range Of Work, Which Includes: Design And Initial Content Of The Community. Regular Maintenance Of The Community. Promotion (Attracting New Participants). Design And Initial Content Of The Community This Is The First Stage Of Working With The Community, Which Can Be Compared To Preparing A House For Receiving Guests. To Carry Out This Work, The Administrator Must Carefully Study The Product, Target Audience And Competitors, Think Through The Concept Of The Community.
Understand What Participants Will Communicate Around, Develop A Community Design, Create The First Discussions, Albums, And Wall Posts. At This Stage, The Community Is Also Set Up For Sales. The Administrator Knows The Functionality Of The Site And Its Capabilities, He Recreates The Client’s Path Through The Sales Funnel In The Community. He Knows Where And How To Attract The Visitor’s Attention, What To Build Communication Around, How To Build Trust In The Author And The Product, And Creates The Opportunity To Make A Purchase. Let's Imagine A Book Club And A Warehouse. The Content In Them Is The Same - Books, But The Ability To Find What You Need And The Emotional Content Are Very Different.