An eample of persona creation is: João Paulo, years old, a newly trained lawyer, works in a small law office. He is already thinking about starting a master's degree in international law and is looking for universities abroad that accept foreign students. Learn how to create a buyer persona by entering the link.
The target audience is characterized more generally: men, to HT Lists years old, single, law graduates, with an average monthly income of two minimum wages. They intend to increase their professional training and like to travel. Advantages and disadvantages of the target audience and the buyer persona The importance of knowing eactly the audience of your marketing strategy is not to waste time with those.
who will not become a client and to be able to produce the best content that is really useful for that person at that particular moment and disseminate it in the correct channel. The main disadvantage of using the target audience is the generic vision of a market share, on the other hand, the main advantage of creating a character is the possibility of characterization of real buyers, of giving life to them in a detailed way.