Classification of leads according to temperature At this point we will take into account the similarity with our ideal client or buyer persona and we can classify them as hot, temperate or cold leads. Hot Leads These are those contacts or prospects who show interest in one or more of our products or services. We must take into account the situation our prospect is in, if they have an investment budget to be able to convert, the need they have and if we can cover it. Warm leads .
These are users who are part of our target audience or Henan Mobile Phone Number List buyer persona, so there are great possibilities of them becoming our client. It corresponds to the MOFU funnel phase, in which the lead is part of the middle consideration funnel stage. Cold leads These are users who have left us their contact, but do not really fit with our buyer persona or ideal client. But it is advisable not to rule it out, since they have shown interest in us and we have their data registered in our CRM, for example HubSpot .
Classification of leads according to funnel stage Lead Magnet This is a cold contact that is in the first phase, for this lead we only have the data that you have provided us in the download of the resource, called lead magnet . The Information qualified lead by information, it is that user who fits our target audience and has provided us with information, but has not shown specific interest in any product or service that we offer. Marketing Qualified Lead MQL These are marketing qualified leads who have already shown interest on several occasions and who have advanced in the purchasing cycle funnel. We have more and more information about them and we know if they are business opportunities.