Under this new function, users can directly use Xiaohongshu to realize the closed loop of planting grass - group purchase and meal delivery - in-store verification. The launch of the Nearby function facilitates users to plan routes efficiently and strengthens connections with nearby areas, thereby further promoting the production and sharing of content users and merchants also have further interactions, creating opportunities for transactions. What's more important is that the display of nearby group chats allows people with similar interests to contribute more activity,
while also providing the possibility for Guangdong Mobile Phone Number List creators who are deeply involved in the local area to complete further conversions. Variations of commercialization of Xiaohongshu In fact, in the past year or two, the pace of commercialization of Xiaohongshu has been accelerating. Although Qu Fang, the founder of Xiaohongshu, once mentioned in an interview with the media that Xiaohongshu’s attitude towards business is to let it grow slowly rather than eagerly harvest traffic. However, this kind of commercialization has changed from Buddhist style to accelerated.
variations. We can get a glimpse of it just from the adjustment of Xiaohongshu's organizational structure in recent years. In January , Xiaohongshu merged the independent community department and e-commerce department to form a new community department in March last year, Xiaohongshu upgraded the live broadcast business to an independent department to uniformly manage live broadcast content and live broadcast e-commerce and other businesses. In r, it was reported later that Xiaohongshu’s e-commerce business and live broadcast business were integrated into a new first-level department, parallel to the Department of Community and the Department of Commerce.