Is, users do not have a clear understanding of the time they use short videos. If they are eliminated, they will not be used at all. Among users, the proportion of users who use video accounts for more than minutes per day has reached (of all users who use video accounts). Video accounts and live broadcasts are basically independent. Users may be more likely to ignore the live broadcast part.
Generally speaking, minutes of The average daily duration FR Numbers may also be quite different. If we compare based on total user time: Douyin has approximately *= billion hours, accounting for approximately of the total share of the three parties; Kuaishou has approximately *= million hours, accounting for approximately ; Video accounts are approximately */= million hours, accounting for approximately .
Expectations for video accounts should not be too high We know that the advertising space of a platform is estimated more based on its total user time, rather than simply daily or monthly active users. The total user time of WeChat is long enough but the advertising share is low because WeChat itself does not use advertising as its main monetization model. Video accounts, like Douyin Kuaishou, must be monetized mainly through advertising.