Digital marketing arises as a result of the transition from web . made up of static content controlled by companies in a similar way to traditional media to web . in which users can interact and their voice begins to be important. The concept digital marketing began to be used for the first time in the s. in the way companies use technology to promote their business. Before its appearance almost all the information that consumers received about products and services was controlled by the companies that marketed them. Therefore it was very difficult to ensure that the information received
The was impartial and took into account the interests of the consumer and not just those of the company. On the other hand in the era of digital marketing the consumer has become an active agent in the entire purchasing process and even has influence in previous phases such as the development Japan Telegram Number Data new products. It is estimated that of the purchasing process has already been completed by the time the consumer comes into contact with the seller since the latter has become accustomed to doing research on their behalf. To do digital marketing therefore brands have to accept that there is a certain loss of control around the messages that are published about their products and services and they have to be willing to interact with users instead of doing monologues.
Advantages of digital marketing Measurable results. In traditional marketing it is very difficult to attribute results to specific campaigns and identify precisely what is happening. On the other hand in digital marketing we have practically realtime data on each user action. This makes it possible to keep exact control of the most relevant metrics for our business and measure the return on investment of each of our campaigns. Immediacy.